Role: Art Direction + Design
Production Potential was a dynamic installation by Field States + Versostudio, presented at the 19th International Architecture Exhibition – La Biennale di Venezia Architettura 2025: Intelligens. Natural. Artificial. Collective. curated by Carlo Ratti.
About the Project
The concept of Production Potential is featured as a Special Project at La Biennale di Venezia Architettura 2025. An immersive installation showcases how vacant office spaces can be transformed into hubs for advanced manufacturing. The installation features a prototype of a modular, clean, advanced manufacturing system designed to integrate seamlessly into existing buildings. The approach not only revitalizes underutilized architecture but also reconnects cities with their industrial heritage.
Informational screen content within installation