adidas Harden Vol.2 campaign

Following the success of the initial brand and signature shoe launch, adidas Basketball asked our team to develop the next chapter for the James Harden line. Building on the existing visual language, we centered the work around a key product benefit — lateral stability — and used it as both a functional and creative idea.

Through a mix of projection techniques and hand-printed, distorted scans, we created imagery that felt dynamic and slightly off-balance — a visual nod to Harden’s unpredictable style of play. The result was a bold but thoughtful evolution of the brand, distinctive in market and true to the player it represents.

Team included: Mark Dayao, Ed Baigrie, Jonah Nolde, Ryan Shroeder