lululemon footwear launch

For more than two decades, Lululemon has set the standard for innovation and quality in athleisure. When the time came for the brand to step into footwear, I had the good fortune to lead a remarkable team in bringing their first designs to life. From early concept through to launch, my focus was on ensuring the work felt cohesive, crafted, and true to a clear point of view on women’s footwear.

Working alongside the talented teams at Miniac Films and Droga5, we created a launch film, television commercial, and a suite of social pieces designed to keep the story moving well beyond release. The results spoke for themselves — Lululemon entered one of the toughest markets in its own confident, quietly distinctive way.