Sorel Fall / Winter 24
The Sorel Fall/Winter campaign set out to reconnect the brand’s emerging streetwear edge with its true heritage in the outdoors. During my time as Senior Art Director, I wanted to move away from their slightly self-conscious steps into the fashion world and bring back what I felt had been misplaced—authenticity in the snow and rain. Working with a modest budget, we leaned into resourcefulness, travelling across multiple locations to keep the work feeling fresh throughout the season. The limitations became part of the aesthetic—helping us capture a quiet narrative in a style that was approachable, grounded, and just the right side of unpolished.
Photography: Shaun Mendiola
DP/Producer: Mike Marchlewski
WINTER24:
Client - Sorel
Production Company - Away We Go Films (Operated as Proper Films)
Project - Sorel W24 - Global Campaign
Creative Director - Damien Webb
Director/DP - Mike Marchlewski
Producer - Fran Bittakis
Photographer - Shaun Mendiola
Stylist Melaiah Echo
Camera Operator - Madison Rowley
Photo Assistant - Jon Moore
Key Grip - Oliver Schaal
Gaffer - Christopher Alley
Set Dec - Camille Carpenter
HMUA - Lena Walsh
SFX - Conor Wing
PA - Cristian Paluso
PA - Nate Miles
PA - Nic Prentiss
TALENT
Naomi Lang - Reaction Models
Smith Duran - Independent
Quinn Searle - Reaction Models
Chloe Mason - Option
FALL24:
Client - Sorel
Production Company - Away We Go Films (Operated as Proper Films)
Project - Sorel F24 - Global Campaign
Creative Director - Damien Webb
Director/DP - Mike Marchlewski
Producer - Emma Jane Thompson
Production Designer - Jade Harris
Camera Operator - Madison Rowley
Photographer - Shaun Mendiola
Wardrobe Stylist - Melaiah Echo
1st AD - Dennis Brenhaug
Gaffer - Logan Reynolds
Key Grip - Rizal Sambo
HMU - Lena Walsh -
HMU - Sarah Adams -
EFX - Conor Wing -
Photo Assistant - Jon Moore -
Wardrobe Assistant - Emily Puckett -
PA/Driver - Daniel Cantu -
Camera Assistant - Jaren Kerr
PA - Regan Jackson
TALENT
Naomi Lang - Reaction
Edward Niyongere - Reaction
Henry Li - Option
Petra Adrianna - Option
Medina Gedi - Option
Freya Kargard Option