Pac10 Rebrand

When incoming commissioner Larry Scott set out to elevate the profile of the Pac10 Conference, Mutt Industries was brought in to lead the creative direction. As creative lead, I was tasked with developing a brand identity bold enough to align with his vision for the future of collegiate athletics on the West Coast.

The result was a system that celebrated the energy of Pac10 sport while offering the flexibility to honour each institution’s colours and traditions. From on-field orientation designed with television broadcast in mind, to dynamic motion assets created for live and digital use, every element was built to be distinctive, adaptable, and forward-looking.

The new identity gave the conference a unified voice and visual presence, fit for a new era of collegiate sport.